Privacy Policy

Adventure Rentals Privacy Policy

Your privacy is important to us. This privacy policy explains how we collect, process, use, store and disclose your personal data, as well as your rights associated with that data.

Who we are

NW Adventure Rentals (Short Final, LLC) is the data controller for the purposes of this policy. Throughout this policy the use of “we”, “us” or “our” refers to NW Adventure Rentals (Short Final, LLC). NW Adventure Rentals is the trade name for Short Final, LLC. The two names represent the same entity.

The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows: We also collect, use and share Aggregated Data such as statistical or demographic data, which may be derived from your personal data but is not personal data as it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat that combined data as personal data which will be used in accordance with this Privacy Policy.

Refusal to provide your personal data

You do not have to provide your personal data when we request it, but if you choose not to, we may not be able to respond to your queries and perform any contract we have or are trying to enter into with you (for example, to provide you with a rental vehicle). That may mean we have to cancel a product or service you have with us. We will notify you at the time if that is the case.

How we collect your personal data

We use different methods to collect personal data from and about you including through:

How and why we use your personal data

We will only use your personal data when the law allows us to and typically only in the circumstances and for the purposes set out below:

Marketing

We may use your personal data to contact you and keep you up to date with the latest news, events, special offers and promotions of our brands, including by email, text messages or post. You can update your subscription preferences or unsubscribe from marketing communications at any time by following the update preferences or unsubscribe instructions provided in each such communication, or alternatively by contacting us by clicking here. We may display advertising for you to see on third party websites, including social media sites such as Facebook. We do this by matching information about your activity on our website with information collected on third party sites. That may involve using your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider we need to use it for another reason compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

How we share your personal data

We may have to share your personal data with the following parties for the purposes set out above or for other purposes directly related to the purpose for which the information was collected: We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International

Your personal data is collected, stored and processed outside the European Economic Area (EEA).

Your rights

You have the following rights in relation to your personal data:

Security of your personal data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements.

Contact Details EU Supervisory Authorities

If you are an EU data subject and feel that your personal data has been processed in a way that does not comply with the GDPR, you may lodge a complaint with the relevant supervisory authority in your country. We would, however, appreciate the chance to deal with your concerns before you approach them, so please contact us in the first instance.

Data Protection Officer

We have appointed a data protection officer (DPO) who is responsible for overseeing privacy issues. If you have any questions or complaints about this Policy, including any requests to exercise your rights in relation to your personal data, please contact the DPO using the details set out below: Email address: jhiggins@nwadventurerentals.com Postal address: 13515 Lake Rd. Lynnwood, WA 98087 We have appointed an EU Representative whose tasks are to serve as a contact person for supervisory authorities and data subjects and can be contacted as follows: Name: John Higgins Email address: jhiggins@nwadventurerentals.com